How to Plan and Publish a VideoPost

Introduction

Leveraging video to create search engine optimized content can be an effective way to enhance the trust and credibility for your business along with creating traffic to your Carrot website.

An automated VideoPost transcription takes those ideas in your head and quickly gets unique content on your site that search engines love – fresh content, higher rankings, more leads!

First, you’ll want to film your video and add it to Youtube. Once you have uploaded your video, you’ll add it to your site as a post then transcribe it.

Please note, this VideoPost Transcription service is only applicable to the English language and is available to members with the Content Tools Add-On.

Let’s get started!

How to Plan and Record Your Video

What you’ll need:

1. Video camera or smart phone to record your video
2. Youtube Account

Step 1: Identify your topic

We recommend planning your videos as part of your overall blog content SEO strategy.

You can create videos for your niche topic pages (pillar pages) and/or your supporting blog posts. You can choose video and/or blog topics based on your business expertise or speciality. Learn more:

• Blog Content SEO Strategy
• Real Estate Agent’s Video Marketing Playbook

Step 2: Keyword research and content plan

Once you choose your topic, it’s time to choose the keyword phrases you’ll want to build the content around.

YouTube is one of the world’s biggest search engines, and it’s also owned by Google. By planning your video content with a target keyword in mind, you can optimize both your video AND your blog post to get found in search.

1. Write out your general topic or idea
2. Do keyword research using Carrot’s Keyword Explorer to determine the relevant keyword phrases that you’ll want to target
3. Plan the content for your VideoPost, inserting your relevant keyword phrases. Make sure your content still feels natural and provides a great experience for the viewer or reader
4. Use your content as an outline or script to follow when recording your video

Need some help with keyword research? Check out these resources:

• Keyword Explorer
• Real Estate Keywords for Agents

Step 3: Record your video

Use your content as a guideline while recording your video.

It’s important to include the targeted keywords you want to rank for in your video, but you’ll also want to keep it as natural as possible. People engage with content they feel is right for “them” that is helpful and interesting.

You can use a teleprompter app while recording if needed, but try to maintain eye contact with the camera to make it feel like you’re talking directly to the viewer.

Step 4: Upload recorded video to your YouTube account

Once your video is recorded and ready to go, you’ll need to upload it to YouTube.

1. Name your raw video file with your keyword phrase
2. Upload your video to your YouTube account
3. Keep your video in private / unlisted while you are working on it!
4. Use the content you wrote up from STEP 2 to help you write a title and description for your YouTube video. Be sure to include the main keyword phrase you want to rank for in your YouTube title and description.
5. Utilize YouTube tags with similar keywords to your primary keywords
6. Add a thumbnail image for your video
7. Put your blog post URL in your description so the video serves as a backlink
8. Make the video LIVE by moving it from Private to Public

Once you’ve added your video to YouTube, you can head back to Carrot to create a VideoPost!

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How to Publish a VideoPost to Your Carrot Site

Step 1: Copy the video’s URL

Locate your video on Youtube or Vimeo. At the top of the browser, copy the URL in the address bar.

Step 2: Add a new post

Go to your site’s content, then find Posts on the left-hand side. Click the “Add New” button on the top right.

Step 3: Select “Create VideoPost”

Step 4: *Optional* Title your VideoPost

If you do not add a title, your VideoPost transcription will automatically add the Youtube video title as your VideoPost title.

Step 5: Add your video to the VideoPost

Step 6: Confirm your purchase

You will see the total charge for your transcription prior to submitting the VideoPost to be transcribed. After review, click the button to “Purchase Now” to begin the transcription process.

Step 7: Save the post

You can save or publish the post. Saving the draft will allow you to keep the post private until you are ready to publish it. Publishing the post will immediately make the post public on your blog page.

Refresh once the post is saved.

Step 7: Let us do the magic

You’ll see a notification at the top of your post reflecting the status of your transcription. A light orange bar will appear to let you know we are working on the transcript and to check back soon.

We’ll send you an email with confirmation that your transcription has completed. At that point, you’ll see a light green bar at the top of your post confirming the transcription is complete.

Step 8: Edit your transcript and publish the post

Because the transcription is verbatim, we recommend you hop in and update the content. There will be some “um’s,” “so’s,” and other words that can be filler content and hurt the flow of the written post. To best optimize the page, you will want to review this content for grammatical errors and readability.

If you’d like to add headings or other media to the VideoPost content, you’ll need to copy the entire transcript and then paste it to make edits to separate paragraph blocks. We are working on separating content into blocks upon transcription. At this time, your content is entered into a single block, which requires you to copy and paste the entire transcript and it will then show up as individual blocks. Please don’t forget to delete the single-block that you just copied or you’ll have duplicate content. (A fix is coming!)