Landing Pages

Purpose:

Our powerful landing page builder is within your site, where you can create lead generation pages (or “squeeze pages” as many people call them) in a matter of minutes. Landing Pages are amazing resources and are meant to be used as a funnel and not as the main page for your website. Why? These pages shouldn’t have any links to go to other pages and take someone away from the page. The landing page should have one option – to opt-in as a lead.
You’ll find a couple landing pages on your site as a part of your site’s template. The pages will have something of value to offer, such as a PDF or a report. Our research shows you receive the most leads from a landing page if you offer something for free. Folks want to receive as much as they can for free before they buy into your service.
Learn more about how you can set up landing pages below.

What you’ll need:

      • Free resource uploaded to your site’s media files
      • Form for the landing page
      • Media, such as images, flow charts, and/or videos

Click the video below to watch the LandingPages overview

Step 1: Click Content

 

Step 2: Click Landing Pages on the Left

Step 3: Click a Page to Edit or Click “Add New” on the Top Right

Option A* Hover over a page and click edit to “edit” a page or “duplicate” to create a new page with the same formatting

Option B* Click “Add New” to create a new landing page from scratch

Step 4: Update the Page. See Options Below:

Option A* Update the title of the page so you can find it easily. This helps with ranking as well. Adding one keyword is a bonus.

Option B* You can change the link to the page. Try to keep it short

Option C* Edit and add content and images to the landing page.

Option D* Shows the status of the page and is where you “update/publish” the page

Option E* These are the default recommended positions.

      • Form position should be on the right or below the content.
      • Header “hide” means the site’s logo, phone number, and top menu are not visible. Simple is the logo and phone number Full is everything shows.
      • Menu “hide” helps someone stay on the landing page, creating a single option: opt-in
      • Content “hide” would mean the main content (as seen in Option C) is not visible. We always recommend having this visible.
      • Footer “hide” means the site’s footer and footer menu are not visible. Simple is the equal housing and disclaimer show. Full, everything shows.

Option F* Choose the form you want to use on the landing page (see Learn More for form details)

Option G* Add any tracking codes, such as retargeting codes, to the page

Option H* Choose to have the option for someone to share the page or leave it unshareable

Option I* Add this page as a menu item within Facebook (see Learn More)

Option J* Set the page apart visually by adding a background

Here’s a couple examples:

The following is our default landing page for the foreclosure guide. Footer and header are hidden. There’s no scrolling (unless you’re on a mobile device). It’s simple and straightforward.

The following is a bit more involved for the end user. You will always scroll because the header is simple, footer is full, and the form is below the content. This means the page scrolls a lot more than other pages. The background is a single color with the main brand color being used to stand out.

We sure hope those help provide some ideas on how you can use the landing pages and format them. Please reach out to our team if you have any questions.

Learn More: