The purpose of this tutorial is to show you how you can utilize the SEO Grader installed on each page and post. This tool is an amazing resource if you are beginning to learn Search Engine Optimization and if you will update the content on your site. The tool allows you to insert 1 focus keyword and checks your content to determine if it is optimized for that keyword, providing areas of improvement for better optimization. We do not set a focus keyword within the tool on every page of your site but that doesn’t mean the page isn’t optimized. Our team chose to set a couple pages for your reference but the other pages are yours to choose the focus keyword. If you want to find out what keywords to use, our SEO Keyword Bible is listed in the Learn More section below. It is a handy resource to have beside you as you utilize this tool.
What you’ll need:
- A single keyword chosen for each page you want to optimize
Step 1: Go to edit the page and scroll until you see the Carrot SEO Tool
Step 2: Set your keyword in the tool
You must use the keyword exactly as it is listed in the tool in order for it recognize the keyword. We do not recommend inserting a long-tail keyword within the tool. For example, Sell Your Land Houston, Texas won’t be useful if you are using shortcodes in the content. Shortcodes save time when editing your market information but they are not readable in the Carrot SEO Tool. However, you will still rank for the long-tail keyword if you include the city in the page content, headings, and descriptions. Once a keyword is listed, the tool then starts to work and you will see the top 5 ways that you can optimize the page listed as a green “Yes” with the number of times the keyword is used or a red “No.”
* The Page URL is not able to be updated on your home page without attaching an entirely new domain. It plays a minor role in optimization and we don’t recommend updating the URL if you have already chosen one.
Step 3: Update the areas marked “No” for keywords
The “Page Title” and “Meta Description” can be found immediately below the list.
The “Article Heading” is the first editable box when you are editing the page.
Step 4: Review “Page Analysis”
The “Page Analysis” gives you a detailed report of what you can do to optimize the page. You can not get every circle green but an overall score of green is what you are shooting for. This is found next to your update button on the top right of the page.
Step 5: Hit “Update” to refresh your tool and save your work
Once all updates have been made and the page is optimized, you can go back to your pages and see an overall view of which pages have had a keyword assigned in the tool and what level of optimization they have for the keyword.